Starting with what has to be one of the most provocative guitar ads of all time. Not only because of the nudity, but because it preceded a firestorm reaction by CBS-Arbiter and at least a year of legal headaches for Tokai in the UK.
Censored version of the ad:
Designed by Eric Dixon at Blue Suede Music Ltd.
Eric Dixon on August 18, 2013 at 4:45 pm
"I designed and published that ad on the back cover of Music UK magazine. At the Frankfurt Music Trade Show that year I noticed four ‘suits’ looking at the ad and tut-tutting. “Hey guys, that’s my ad. Do you like it?” “You should be ashamed of yourself for publishing such a disgraceful ad!” “Oh really? Now, without opening the magazine, tell me who advertised on the previous page” (They had no idea). “Well, it was Doug Chandler’s Music shop. Seems he wasted his money didn’t he? Not only did you notice my ad, but you’re stood here talking about it! What’s the whole point of advertising? Do you know how many 40 foot containers of Tokais that ad has sold?” Crack a smile boys…. it’s only rock & roll!"
"New product in Tokai Super Edition series! A total of 5 new models have been added to the popular Tokai Super Edition series. Let's introduce the specs full of fascination. <SR-60> (60,000 yen) The Ritchie Blackmore model with a scalloped fingerboard is finally here! 6Ø The high-power PU of the pole piece and the extra-thick super arm are also attractive guitars."
This was my local music store when I was young and was incidentally the shop in which Lennon and Mc Cartney learned some jazz chords from a certain Jim Gretty a guitar salesman who was still working there when I was 16 and window shopping there.