The Changing Price Point Of Tokai Strats

[Sigmania]

Just plotting the general trend of the most expensive Tokai STs offered over time (ST, TST, AST).

There is a marked drop off in the late 80s into the 90s then a huge void where I believe production shifted to making Fenders.

In 2009 we start seeing Tokai STs again that are definitely made in Japan, and the price goes back up accordingly, although these are not apples and apples due to inflation.

As an illustration, 100,000 yen in 1978 equates to 157,318 yen in 2021.

So an ST100 in 1978 cost roughly what the AST165 SEB cost in 2019.

From 1987-2012 I did not see any Sts in catalogs that were priced over 100,000 yen.

And during Korean production 1994-2005, STs are essentially 33,000 yen.

 

[Sigmania]

1978 - 100,000
1980 - 100,000
1982 - 120,000
1984 - 80,000
1985 - 80,000
1986 - 100,000
1987 - 100,000
1989 - 65,000
1990 - 40,000
1994 - 65,000
1995 - 33,000
1998 - 33,000
1999 - 33,000
2000 - 33,000
2003 - 50,000
2004 - 33,000
2010 - 70,000
2012 - 100,000
2018 - 118,000
2019 - 165,000

 

[Sigmania]

1978:


1986:


1987:


1989:


1994:


1995:


2003:


2010:


2018:


2019: