Chronological Index of Catalogs and Advertisements

[Sigmania]

1970s

1973 Blue Sky Catalog
1973 Autumn Leaves Catalog
1973 Evergreen Catalog

1974 Humming Bird Ad





1975 Cat's Eyes Ad
1975 Tokai Cat's Eyes Catalog Hi Res Scans

1976-1977 Cat's Eyes Guitars Big Campaign!! Ad



1977 Hay Wagon Catalog by Tokai
1977 Gold Star Banjo Ad - Tokai
1977 Cat's Eyes Ad
1977 "Tools For The Mind" Cat's Eyes Big Campaign Ad
1977 "Acoustic Muscle" Cat's Eyes Big Campaign Ad
1977 "Acoustic Seeing The New In The Old" Cat's Eyes Big Campaign Ad
1977 "This One Is Good" Cat's Eyes Big Campaign Ad
1977 Cat's Eyes Don Deck Ad
1977 Cat's Eyes Ad
1977 Announcement Of Springy Guitars




1978 7okai ‘54 Strat Springy Flyer
1978 Tokai ST Series Flyer
1978 Tokai LS Series Flyer
1978 ST Series Leaflet (Japan)
1978 ST Series Flyer (Japan)

1979 "Les Paul Reborn" Fold Out Hi Res Scans and Translation (Off White)
1979 Vol. 4 LC & LS Catalog Foldout Hi Res Scans & Translation (Yellow)
1979 LC & LS Series Foldout Catalog (Yellow)
1979 Vol. 2 ST Foldout Catalog Hi Res W/ Translation (Orange)
1979 ST Foldout Hi Res Scans & Translation (Beige)
1979 Vol. 1 Hardpuncher PB Catalog Foldout (Green)
1979 Vol. 2 Hardpuncher PB Catalog Foldout (Orange)





1979 LS Series Ad (February 1979)
1979 Cat's Eyes & CF Martin Catalog Hi Res Scans & Translations
1979 "I've Got A Great Guitar" Spring 5th Dynamic Campaign Ad
1979 "Guitar Case" Spring 5th Dynamic Campaign Ad
1979 "It's The Most Flexible" Spring 5th Dynamic Campaign Ad
1979 "For Some Reason" Ad
1979 ST80 GS Ad
1979 SS80 "New Series" Ad
1979 PB80 GSR Ad
1979 LS200 "New Product" Ad
1979-1980 Cat's Eyes CE1000S "Quality Before Quantity" Ad
1979-1980 Cat's Eyes CE400 CE500 "Quality Before Quantity" Ad



1979-1980 ST50 OWR "Firestone" Dynamic Campaign Ad
1979-1950 "Play It!" Dynamic Campaign Ad (Fire Dragon & Firestone)
1979-1980 "Play As Much As You Can!" Dynamic Campaign Ad (Fire Dragon & Firestone)
1979-1980 "Hey, here’s another chance!" Dynamic Campaign" Ad
1979-1980 "Decide On Your Aim With A Warm Heart" "Dynamic Campaign" Ad
1979-1980 John Renbourn 6th Dynamic Campaign Cat's Eyes Ad
1979-1980 "Top Guitarist's Guitar" Dynamic Campaign Ad
1979-1980 "New Guitar Catalog" 6th Dynamic Campaign Ad
1979-1980 Blue Stars Reborn Old Tokai Electric Guitars Ad TE85N
1979-1980 Blue Stars Reborn Old Tokai Electric Guitars Ad ST80GSR
1979-1980 TE series launch ad
1979-1980 New Series TE, 6th Dynamic Campaign Ad
1979-1980 "Attach & Become A Flame!" Dynamic Campaign Ad TE85N

1980s

1980 "New Series" Dynamic Campaign TE Ad (January 1980)
1980 New Series "Your Time Has Finally Come" Ad
1980 TOKAI ELECTRIC GUITAR TE SERIES Catalog
1980 Vol. 3 Tokai Catalog Hi Res Scans & Translation
1980 Vol. 3 Cat's Eyes Acoustic Catalog
1980 Silver Star "Power Up" Ad SS80YS
1980 "Quality Before Quantity" Ad
1980 ES100 Rock Jazz "American Spirits From Tokai" Ad (November 1980)
1980 "American Spirits" Ad Clarence White Model CE1000S
1980 Hard Puncher Ad PB40BB, PB85N
1980 "King of the old models" ST80GS Ad
1980 "Guitar Freaks Were Already Making A Fuss" Ad LS120 ST80GS



1980-1981 American Spirits Campaign Ad ES100
1980-1981 "Jazz Flavor" American Spirits Campaign Ad JB New Jazz Sounds Bass Models
1980-1981 "The Tokai 1981" American Spirits Campaign Ad



1981 Vol. 4 Flat Top Series Catalog Hi Res Images
1981 Vol. 4 Arched Top Series Catalog Hi Res Images
1981 Vol. 1 Original Parts For Professional Use (Japan)
1981 Vol. 1 Original Series
1981 "My Super Goods - Oldies but Goldies" Ad
1981 Triangle X Guitar Line Ad
1981 "VS Sensation" VS & VSB Ad Advertisement
1981 Old & New SS70S Limited Ad (November 1981)
1981 Joe Walsh With TOKAI In Budokan Poster
1981 HD28 Custom Limited Ad
1981-82 "One Of A Kind" Tokai sales flyer
1981 John Herald With Cat's Eyes "Good Old Times" Ad Campaign 1981-1982






1982 Vol. 5 Spring Catalog Spring Version (FULL)
1982 "The Scoop" Ad (April 1982)
1982 "Loved Hero" Ad
1982 Tokai TFS Flyer (Japan)
1982 FV EX Ad (September 1982)
1982-1983 "Fighting Tokai" TEA & TA35 Ad
1982-83 Extra Tokai launch ad




1983 Vol. 1 Original Series Super Detachable Neck Series Catalog
1983 Vol. 7 "The Tokai World" Catalog & Changes
1983 SX, MBX, VX, LBX, TZ, and "Extra Tokai" E.T. Ad
1983 (?) "Sensational Tokai" Ad SX VX MBX
1983 "The Tokai World" Ad



1984 Vol. 8 "The Tokai World" Catalog (Green)
1984 "It's New" Ad TST36HS, TFV60, TJB45S
1984 "It's New" Ad TFV60 MS, TST45H, TST36H
1984 "It's New" Ad FSD50S, TPB55S, TJB55G
1984 The Tokai World New Spring Lineup Flyer
1984 Vol. 10 Super Edition Catalog
1984 "Tokai With Super Bending Machine" SVS65 Ad


1985 Vol. 11 Tokai Electric Guitars Catalog
1985 MAT (Most Advanced Technology) Electric Guitar Catalog
1985 "For New Rockers" Ad (Japan)
1985 1986 Electric Guitars Catalog



1986 Tokai Custom Edition Ad JSD 653 503 SJ503 SD 653
1986 MAT Custom Edition Ad
1986 "Carbon Fiber & FRP" Ad
1986 The Works Bass Ad US Masters From Tokai Ad Campaign
1986 "U.S. MASTERS &TOKAI" Ad




1987 "US Masters And Tokai" Ad
1987 Vol. 13 U.S. Masters and Tokai Catalog

1990s

1991 Vol. 16 "Classic Reissues & Modern" Catalog Special Issue
1994 Vol. 17 Tokai Electric Guitars and Basses Catalog
1998 Vol. 19 Electric Guitars & Basses Catalog (Japan)
1999 Vol. 20 New Line Up Electric Guitars, Basses & Acoustic Guritars Catalog


2000s

2000 Vol. 21 Catalog (Japan)
2000 Electric Guitars Catalog Magazine Seibido Mook - Tokai
2003 Catalog (UK)
2003~2004 Vol. 22 Tokai Catalog
2004 Electric Guitars Catalog Magazine Seibido Mook - Tokai
2004 Trev Wilkinson Tokai Catalog & Pricelist Frankfurt, Germany
2007 Vol. 23 Tokai Guitar & Bass Catalog
2009 Vol. 24 Tokai Guitar & Bass Catalog

2010s

2010 Vol. 26 Tokai New Products Catalog (Japan)
2010 Tokai UK Photoshoot Catalog Brochure
2012 Vol. 27 65th Anniversary Catalog
2013 Price List Spain
2014 Tokai China Retail Price List July 2014
2015 Price List Spain
2016 Catalog By French Distributor
2016 2017 Vol. 29 Catalog (Japan)
2018 Vol. 31 Catalog (Japan)
2018 Price List Spain

2020s


2020 Models
2021 Models
2022 Models
2022 Price List Spain
2023 Models
2024 Models
2024 Web Site Listings
2024 Volume 32 Catalog

 

[MarcoXMarco]

Hi Sigmania,
*All kidding aside*, you've done a fantastic job of organizing all these scans ! Thank you so much, for this and all you do. This *Table Of Contents* has been extremely useful to me recently.
And, *just as you predicted*, I've done some "digging about", and there is something, at this very moment, on an EMS flight headed my way.
- Marco

 

[luis]

I have made a list of all the catalogs I have found. I owns mostly on the list but a few.
You will notice #26 does dot exist according to a japanese forum member I trust. I am thinking about #18 being the same?

Please feel free to add or correct if any mistake on the list!


Here it goes

Tokai Gakki Co. Ltd. Catálog

Volumen Año de publicación (Year)

1 1978

2 1979

3 1980

4 1981 (Flat top)

* 1981 (Arched top)

** 1981 (Arched top/flat top)

*** 1981 (Guitar Project Team)

5 1982 (Spring)

6 1982 (Final)

* 1983 (Electric guitar and basses) English

** 1983 (Talbo)

*** 1983 (The final World)

7 1983/84

8 1984 (The Tokai World)

* 1984 (Electric guitars&basses) English

9 1984 (New folder)

10 1984 (SuperEdition)

* 1984/85 (Traditional Series catalog) 12 pgs

** 1984/85 (Original Series catalog) 12 pgs

11 1985

* 1985 (Tim Farrish)

* 1985/86 (SRV)

12 1986

* 1986/87 (Tokai Custom Edition) Special issue

13 1987 (US Masters and Tokai)

14 1987/88

15 1989 (Special issue)

16 1991 (Special issue)

17 1994

18 ?

19 1997

20 1999

21 2000

22 2003/2004

23 2006/2007

24 2009

25 2010

26 No existe

27 2012

28 2015

29 2017

30 2020

31 2022

 

[Sigmania]

Volume 18

 

[Sigmania]

It exists

2010 Vol. 26 Tokai New Products Catalog (Japan)

 

[Sigmania]

Looks like Gotfried has a copy of Volume 28 to sell.

Tokai Catalogue Vol. 28

 

[luis]

I also have extra catalogs 2000s era besides mines. I will look for them and would offer here if someone is interested in.

 

[Sigmania]

I also have extra catalogs 2000s era besides mines. I will look for them and would offer here if someone is interested in.

I think I replied a few weeks ago that I was interested.

I have several,digital copies mainly, let me know and I´ll send to you...

Regards.